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Enhancing your premium cabin experience

We are working on many exciting changes to improve the United travel experience overall, with a special focus on customers traveling in our premium cabins. You'll see more updates throughout this year and beyond, but here are some highlights of what we're doing already.

United Polaris business class

Introducing United Polaris®

We're reimaging the business class experience from lounge to landing to bring you the best sleep in the sky. Learn more at united.com/polaris

New United First seat

Over the last two years, we've worked with London-based design firm PriestmanGoode to completely redesign the United First seat for our Airbus fleet and Boeing 737-700 and 757-300 aircraft. As we began the process, we asked for feedback from some of our MileagePlus program members, incorporated it into our seat designs, and in the end chose the seat that they chose.

The new United First seat includes the following features:

  • Wider seat cushions for added personal space
  • An articulating design that cradles you as you recline, along with a six-way adjustable headrest, for a seat that feels like it’s built around you
  • A new, patented tray table with a flip-up mobile device holder that fits more than 200 phone and tablet models, so you can continue enjoying inflight entertainment while using your tray table for a meal or beverage
  • A universal AC power plug, so you can charge your devices on the fly
  • In-arm storage to hold a tablet or laptop during flight
  • A personal water bottle compartment in the center console
  • Double seatback pockets for books, magazines and other personal items

Stay tuned for more information about improvements to our aircraft interiors.

Watch a video about our signature cabin design featuring the new United First seat

Culinary partnership

United is collaborating with The Trotter Project, a nonprofit organization committed to mentoring and inspiring a new generation of culinary minds, to reimagine United's inflight dining experience.

Read about our partnership with The Trotter Project.

New food and beverage enhancements on board

The new United Polaris onboard dining experience has arrived. In addition to the menu offerings, every aspect of the dining service — from stemware to serving dishes — has been redesigned to create a memorable, restaurant-quality meal.

As part of our continued dedication to improving our onboard dining, we have made a significant investment in our premium wine program, and are proud to offer award-winning wines that perfectly complement our meal selections. In 2017, we participated in Global Traveler magazine’s 14th annual Wines on the Wing Airline Competition, and received a second Bronze for Best First Class Wines on the Wing, among other accolades. Learn more about the United Polaris wine selection.

Inflight Wi-Fi and entertainment

We know that staying connected while traveling is important to our customers, so we are adding Wi-Fi service on nearly all of our United mainline aircraft and United Express two-cabin aircraft.

We’ve outfitted over 550 aircraft with our personal device entertainment service, one of our United Private Screening℠ options, which provides access to a library of movies and TV shows that you can watch on a laptop or Apple iOS or Android device. Premium cabins on all of our aircraft offer at least one type of complimentary entertainment: personal device entertainment, seatback on-demand entertainment or DirecTV®.

Learn about United Wi-Fi

Make sure you're ready to use personal device entertainment

Updated amenity kits

We're pleased to offer amenity kits to customers traveling in our premium cabins on long-haul international flights and premium transcontinental flights.

We're now partnering with Cowshed, the premium spa and lifestyle brand of Soho House & Co., for our inflight skincare products. We're excited to offer this premium brand to our customers in our amenity kits and beyond.

For more information, see our Amenity Kits page.