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United Adventure Bear Program

United Adventure Bear

The mission of the United Adventure BearTM Program is to bring smiles to children in need across the globe. Proceeds that we received from the 2013 program benefit organizations that help children through health struggles and economic hardship. These include the American Cancer Society® and Make-A-Wish® America.

About the program

The United Adventure Bear Program was created to increase United's impact in the communities we serve and extend customer and co-worker engagement opportunities. The program is made up of three components: bear design and naming, fundraising, and bear deliveries.

United Adventure Bear

Bear design and naming: United collaborates with GUND® to create a limited-edition teddy bear to serve as the annual program ambassador. United co-workers then participate in a contest to give the ambassador a “beary” special name.

Fundraising: The annual fundraising period takes place in May and June. Proceeds benefit organizations that help children and their families during health struggles or economic hardship, including the American Cancer Society® and Make-A-Wish® America. A portion of the funds raised will also benefit organizations within United hub locations.

Bear deliveries: Each January and February, program partners and United co-workers deliver bears to children around the globe who are experiencing health struggles or economic hardship. United Adventure Bears have traveled near and far, both within the United States and to countries including Australia, China, Germany, Ireland, Israel, Portugal and Vietnam.

About our partners

American Cancer Society

For nearly 100 years, the American Cancer Society has worked relentlessly to save lives and create a world with less cancer and more birthdays. Together with their millions of supporters worldwide, they're helping people stay well, helping people get well, finding cures and fighting back against cancer.


Since 1980, Make-A-Wish® has granted the wishes of children with life-threatening medical conditions. A wish come true helps children feel stronger, more energetic, and more willing and able to battle their medical conditions. For many it marks a turning point in their fight against their illnesses.

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