Business diversity program

At United, we’re committed to creating a more diverse and inclusive workplace and world. That includes our network of suppliers. Our Business Diversity Program gives small, diverse-owned, and under-utilized businesses the chance to supply services and products across our operation. We’re creating more opportunities for:

  • Small Disadvantaged Businesses (SBD), Woman Owned Small Business (WOSB), Veteran-Owned Small Business (VOSB), Service-Disabled Veteran Owned Small Business (SDVOSB)
  • Minority-, women-, veteran and service-disabled veteran- or LGBTQ+-owned companies,
  • Business enterprises owned by persons with disabilities
  • Historically Underutilized Business Zone (HUBZone)


Connecting people. Uniting the world. That’s what we do at United. It means being a force for good for our customers, communities, and planet. Giving all suppliers a fair shot to compete for our business is a big part of making that happen. Our suppliers should be as diverse as the communities we connect. With our Business Diversity Program, we’re partnering with the small and diverse-owned businesses that represent everyone who flies with us.

– Scott Kirby, CEO of United Airlines

Business Diversity Program overview

We utilize a robust competitive/total cost of ownership (TCO) bid process to deliver products and services to our customers worldwide. Our TCO process ensures business partners add value to our supply chain. We look for:

  • Quality products and services
  • Best overall value
  • Reliable delivery
  • Customer service and effective follow-through
  • Financial stability
  • Innovation and continuous improvement

How to enroll your business

Database enrollment

Our business diversity database is used to identify qualified small businesses and diverse-owned businesses that meet our procurement needs. Inclusion in our database does not guarantee that you will receive a contract from United.

  • Please prepare the documentation below before you proceed to the register. You will not be able to continue without this information.

    • Basic company information
    • Federal tax ID number or EIN
    • Basic contact information
    • Company insurance information including provider and limit
    • Annual sales for the past three years
    • Customer reference(s)
    • Diverse-owned business certi!cation information
  • Please register your business in our business diversity database.

    Please note: We are in the process of updating our business diversity database registration form to include more types of diverse owned businesses. We’re sorry for the inconvenience. In the meantime, please print the registration form and then email the completed form to supplierdiversity@united.com.


    We utilize our registration database to identify candidates to participate in our bid opportunities as well as to share information with our key business partners to be considered for second-tier business opportunities. These opportunities include a wide variety of products and services (see the Types of goods and services purchased by United Airlines section above).

    Please ensure that you include enough information regarding your company’s capabilities so that we may identify potential opportunities that may be appropriate for you. You may upload this information as well as your certification. You must include your certification to be considered. Upon review of your submission, your company’s information will be forwarded to our Strategic Sourcing department as appropriate.

    f there is a business opportunity that matches your capabilities, we will reach out to you. If there is a current contract in place, or if we do not have an opportunity for you at this time, we will retain your information in our database for future consideration.

    If you have any questions, please contact our Business Diversity Team at supplierdiversity@united.com. Thank you for your interest in doing business with United Airlines.

  • We encourage our key business partners to participate in our diversity e"orts as well by working with diverse businesses to support the work they do for us. This allows United to maximize opportunities to diversify our supply chain and further support the communities we serve. Second-tier business diversity results are due 15 days after the close of each quarter. To report your second-tier business diversity results, please visit united.starssmp.com.

Business diversity in action

  • A number of organizations have recognized United for our e!orts to diversify our business partners in recent years:

    • LGBT Business Equality Excellence Award by Affinity Magazine
    • Named one of America’s Top Corporations for WBEs (8th consecutive year)
    • Named one of the 2019 Corporations of the Year by Women’s Enterprise Magazine
    • Oscar Munoz, Ted Davidson, VP Procurement and Sharon Grant named Best of the Decade 2019 by Minority Business News
    • Named 2019 NGLCC Best of the Best by the National Business Inclusion Consortium

    The following publications have written about United’s business diversity program:

    • Chicago Minority Business Review (December 2012 cover story)
    • Minority Business News (2011, 2012, 2013)
    • Women’s Enterprise USA (2011, 2012, 2013)
    • Crain’s Chicago Business/Chicago United (2016)
  • Burchell Upholstery

    “We were used to doing business that was transactional in nature. United’s approach was different, and very early on I realized the value that was delivered by transitioning from a transactional relationship to a partnership.”

    - Herb Stokes, Chief Marketing Officer, Burchell Upholstery

    United has also partnered with local governments and organizations to support entrepreneurs:

    Partnerships supporting local businesses in Chicago

    Partnerships supporting local businesses in Denver

    Partnerships supporting local businesses in Newark, NJ

Contact the United business diversity team

You can reach the business diversity team by emailing supplierdiversity@united.com.