Diversity, Equity and Inclusion (DEI)

Making DEI part of our DNA

As a global airline driven by our purpose and values, we're in the business of bringing people together. Looking ahead, we’re aiming even higher: We’re committed to doing our part to create a more diverse, equitable and inclusive workplace and world.

Our DEI journey

Our approach to DEI is key to a strong culture at United and a critical competitive advantage.

Over the past decade, our focus has evolved from excellence in employee engagement and talent programs to a strategic approach that embeds DEI throughout our business and impacts the communities where we work, live and fly.

We’re determined to be a global leader in DEI and will continue to work to ensure our people, policies and processes reflect the customers and communities we serve.

Our path forward

Creating a more diverse, equitable and inclusive culture where all employees feel safe to be their authentic selves requires a long-term mindset. We’re committed to taking a thoughtful and comprehensive approach toward real change.

Our key stakeholders


We reward and support the success of our diverse workforce and seek to attract, retain and advance diverse leaders.


We provide a safe and inclusive experience for our millions of diverse customers worldwide. That includes treating everyone with dignity and respect.


Through our work with local, national and global organizations, elected officials and civic leaders, we make a difference and champion causes that reflect our purpose and values.

Commercial partners

As a global operating company, we recognize the impact we can make on the business community by reaching out to suppliers of all backgrounds and sizes.

Collaborative leadership

Our employees are empowered to lead the way in taking bold, meaningful steps to create a workplace — and world — that we can be proud of. From our leadership team to employees across United, we’re engaged and fully embrace accountability to help us meet our DEI goals.

Our purpose, “Connecting people. Uniting the world,” is about more than being a conduit between cultures globally. To ensure United is as diverse as the communities we connect and the customers we serve, we are taking a collaborative leadership approach. Together, we will do all the right things to be the best airline for everyone in the United family and beyond.”

Scott Kirby,
Chief Executive Officer

Purpose driven, action oriented

We’re taking action to build a culture of greater inclusion and belonging and to better reflect the diversity of the communities we serve. While we’re busy laying the groundwork for sustainable changes at United, we’re also committed to taking immediate action whenever we can.

Learn more

Raising the bar

We’re 10+ years strong in earning a perfect score on Human Rights Campaign’s Corporate Equality Index (CEI), a national benchmark that surveys and reports on corporate policies and practices related to LGBTQ+ workplace equality.

Here are our recent awards:

Human rights campaign 2020 | Best place to work for LGBTQ quality award

Disability equality index Award

2019 NBIC Best of the best corporation for inclusion award

DiversityInc 2020 | Top 50 companies for diversity®

Indeed® Top 50 Workplaces to work for veterans award

Contact the DEI team

You can contact United's DEI team by email.