Branding

We are United

Thank you for taking an interest in the new United brand. The United brand vision is more than just our visual identity and words on paper. It is shaped by every customer and co-worker experience. Our logo and identity are symbols of the brand, and it's critical that they are treated with consistency whenever and wherever they appear. We ask that you please respect the United identity by adhering to the logo guidelines as well as other brand guidelines (available in the brand center). Access to the brand center is generally granted based on need within 24 to 48 hours (on business days). Please note that all creative and copy that leverages the brand will need to be reviewed and approved by the Brand team before being published. The brand center contains a review form and instructions.

For advertising and media inquiries, please visit the United Media Center.

Please email brand@united.com with any questions or additional brand needs.