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United and Continental have a long history of memorable advertising campaigns. United’s original "Come Fly the Friendly Skies" commercials that highlighted the modern age of air travel, and Continental’s "We really move our tail for you" advertisements set the standard for airline advertising. Continuing to reach new heights, United’s "It’s Time to Fly" campaign, launched in 2004, masterfully illustrated business travel today and demonstrated great new offerings from Economy Plus® to Premier Line®. Continental’s "Work Hard. Fly Right." advertising, launched in 1998, demonstrated keen insights about business travel and spoke to customers in a witty and refreshing tone.
With the merger of United and Continental in 2010, the airline created a new advertising campaign designed to speak to customers about the new airline, highlighting the look and feel of the new United and delivering important information about the integration of the airline’s operations.
In the coming months, as United and Continental begin to fully operate as one airline, there will be a great new advertising campaign….we hope it speaks to you and inspires you.