The mission of the United Adventure Bear program is to bring smiles to children in need across the globe. Proceeds from the program benefit organizations that help children through health struggles and economic hardship. The 2015 program benefits the March of Dimes Foundation®, the leading nonprofit organization for pregnancy and baby health, which funds research and programs that help babies begin healthy lives. The Ben Flyin Adventure Bear sold in 2015 came with a buddy, Elijah, in honor of Elijah Jackson, the 2015 March of Dimes National Ambassador.
The United Adventure Bear program was created to increase United's impact in the communities we serve and provide opportunities for customers and co-workers to get involved in supporting our sponsored charities. United collaborated with GUND® to create the limited-edition 2015 Ben Flyin and Elijah teddy bears.
Fundraising: The fundraising period takes place in June and July. Proceeds benefit organizations that help children and their families during health struggles or economic hardship. The 2015 beneficiary partner is the March of Dimes Foundation®.
Bear deliveries: In September and October, program partners and United co-workers will deliver bears to children around the globe who are experiencing health struggles or economic hardship. Adventure Bears have traveled within the U.S. and to 21 other countries, including China, Colombia, Israel, Italy, Japan, Peru and the United Arab Emirates.
The March of Dimes was founded in 1938 by President Franklin Delano Roosevelt to lead the fight to eradicate polio. After raising the money to fund the work of Dr. Jonas Salk and others, this mission was accomplished. Now, with one in nine babies born too soon in the U.S., and more than 15 million babies born prematurely every year worldwide, the March of Dimes is committed to understanding and eliminating the leading cause of newborn death: premature birth. The organization also assists the families of babies born too soon through community-based programs designed to help families through this difficult time.