Cervone will oversee internal and external communications, media and public relations, crisis communications and partnership communications with the Star Alliance and Continental.  He joins United effective February 16 and will report to Pete McDonald, executive vice president and chief administrative officer.

Prior to joining United, Cervone served as communications vice president, global strategy and operations for GM. In that role, he led communications teams for GM's four global regions and oversaw product and brand communications, financial communications, executive communications, and a number of other internal and external communications teams.

"Tony is a proven leader with the right combination of applicable experience to hit the ground running and will be a great fit with the rest of our team," McDonald said.

The company also announced a broader, strategic role for Rosemary Moore in her position as senior vice president-Corporate and Government Affairs, with a greater focus on industry, governmental and corporate affairs and public responsibility.

Moore's responsibilities also will include oversight of corporate image and reputation, and corporate social responsibility, including the environment and social investment.  She also will oversee management of issues facing the company and the industry regarding public policy. She will report to United Chairman, President and CEO Glenn Tilton, who also is serving as chairman of the Air Transport Association, for the next two years. 

"It is important that we communicate effectively with all our key constituents as we successfully implement our business plan and that we are fully engaged in issues that impact our company, and this industry, at a time of unprecedented convergence of business, government and social concerns," Tilton said, in announcing the appointments.  "Tony brings considerable experience to his role and Rosemary's combination of expertise and understanding of both United and our industry provide two aligned talents to support and enable our business agenda - and further strengthen our management team."

About United

United Airlines (NASDAQ:  UAUA) operates more than 3,000* flights a day on United and United Express to more than 200 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C.  With key global air rights in the Asia-Pacific region, Europe and Latin America, United is one of the largest international carriers based in the United States.  United also is a founding member of Star Alliance, which provides connections for our customers to 912 destinations in 159 countries worldwide.  United's 49,500 employees reside in every U.S. state and in many countries around the world.  News releases and other information about United can be found at the company's Web site at united.com.

*Based on United's flight schedule between Jan. 1, 2009, and Jan. 1, 2010.