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CHICAGO, Oct. 20, 2008– UAL Corporation (NASDAQ: UAUA), the holding company whose primary subsidiary is United Airlines, today named Dennis Cary senior vice president and chief marketing and customer officer, and Graham Atkinson president of Mileage Plus, the company’s loyalty program.
With this move, United is integrating the customer experience and marketing organizations under Cary, who will now be responsible for brand strategy, customer communications, merchandising, united.com, and the overall design of the customer experience.
Cary previously was senior vice president of marketing. In this new role he will continue to report to John Tague, executive vice president and chief operating officer, who said the move will provide a greater focus on the end-to-end customer experience.
“By combining marketing and customer experience, we are creating an organization that can more holistically deliver products and services that our customers value,” Tague said. “With our new international first and business class seat roll out well under way, now is a good time to make this move, which will enable Dennis and his team to build on the customer experience work. Graham’s experience and knowledge of our most frequent customers will be particularly relevant as we continue to make Mileage Plus a best-in-class loyalty program.”
As president of Mileage Plus, Atkinson will focus on developing Mileage Plus into a standalone business, leveraging the potential of United’s relationship with key partners and ensuring that United is well positioned to address the changing landscape of loyalty programs and meet the needs of the company’s most loyal customers.
In his new role, Atkinson, who was previously chief customer officer, also will report to Tague. Robert Sahadevan, vice president of Mileage Plus, will report to Atkinson.
About United
United Airlines (NASDAQ: UAUA) operates nearly 3,000* flights a day on United and United Express to more than 200 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C. With key global air rights in the Asia-Pacific region, Europe and Latin America, United is one of the largest international carriers based in the United States. United also is a founding member of Star Alliance, which provides connections for our customers to 975 destinations in 162 countries worldwide. United's 52,000 employees reside in every U.S. state and in many countries around the world. News releases and other information about United can be found at the company's Web site at united.com.
*Based on United's flight schedule between October 2008 and October 2009.
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