CHICAGO and Wilmington, Del.- May 1, 2006 –United and Chase introduced United's Mileage Plus^® Choices, which reinvents travel loyalty programs by going beyond miles.  Only Mileage Plus Visa^â cardmembers will now earn Choices -- a new form of currency from United with enhanced redemption opportunities earned automatically with every purchase made with  the Mileage Plus Visa card.  

Members can use Choices for five new awards, including:

• any open seat on any available United, United Express^® or Ted^SM flight booked on united.com with no capacity restrictions or blackout dates
• any hotel stay booked on united.com - no blackout dates
• any car rental booked on united.com - no blackout dates
• Economy Plus Access^SM which offers access up to five inches of additional legroom with Economy Plus® seating
• Elite Qualifying Miles/Segments that count toward elite status

Or members can use Choices for traditional awards like Standard and Saver awards or upgrades.

"With our introduction of Choices, Mileage Plus has elevated our customers' award options to a new, extraordinary level," said Kenneth Feldman, United's vice president of Loyalty and e-commerce.  "As we celebrate the 25th anniversary of Mileage Plus this week, we are reinventing customer loyalty.  We're offering five new groundbreaking award options, providing members the best array of redemption choices in the airline industry." 

This Mileage Plus program enhancement is already being heralded by the frequent flyer community.

“United’s new Choices are the most significant innovation in frequent flyer benefits I've seen since 1988,” said Randy Petersen, editor and publisher of Inside Flyer magazine.  “This impressive array of redemption options brings a new level of transparency and value to today’s frequent flyer.”

“We are thrilled to partner with United to introduce Mileage Plus Choices, a groundbreaking enhancement in customer loyalty that can only be earned by using a United Mileage Plus Visa Card,” said Joe Venuti, senior vice president, Chase Card Services.  “Through Choices, cardmembers have more flexibility than ever when redeeming under the Mileage Plus program.”

In addition to traditional award seats and upgrades-- customers can redeem their Choices for new, innovative awards, including:

Choices for Air Travel:

Cardmembers can simply purchase their ticket on united.com with their Mileage Plus Visa card and then redeem Choices at united.com/chase for a credit that will be applied to their Mileage Plus Visa statement. 

Unlike Saver or Standard Awards that have set redemption amounts, the amount of Choices cardmembers redeem is based on the price of the ticket.  For example, cardmembers can purchase a $129 ticket from united.com using their Mileage Plus Visa card and redeem 12,900 Choices for a $129 Visa statement credit.  Cardmembers can also redeem Choices for less than the full amount of the ticket with a minimum of 10,000 Choices. 

Choices for Hotel Stays and Car Rentals:

With Choices, cardmembers now have the ability to redeem awards for any hotel stay or car rental booked on united.com with no black-out dates.  For example, cardmembers can book a hotel stay at united.com/hotels for $120, pay for their stay with their Mileage Plus Visa card and redeem 15,000 Choices for a $120 Visa statement credit.  Cardmembers can also book a car rental from united.com/cars for $60, pay for their car rental with their Mileage Plus Visa card and redeem 7,500 Choices for a $60 Visa statement credit.

Choices for An Improved Travel Experience:

By redeeming 40,000 Choices for an annual subscription to Economy Plus Access^SM, cardmembers can enjoy access to United’s Economy Plus section, which includes seating with up to five inches of additional legroom.  Cardmembers can also redeem Choices toward elite status, up to 5,000 Elite Qualifying Miles (EQM) and five Elite Qualifying Segments (EQS) per year.  For example, 10,000 Choices can be redeemed for 1,000 EQMs and one EQS, or 50,000 Choices can be redeemed for 5,000 EQMs and five EQSs.

Even More Ways to Redeem:

In addition to Choices, cardmembers can now use redeemable miles to receive a credit for their Mileage Plus Visa annual fee.  Cardmembers can also use their miles to redeem products from the Mileage Plus online rewards catalog at united.com/merchandise.  Members can shop for golf equipment, business accessories, home essentials and more, including select merchandise from top brands like Callaway, Hartmann, Canon, Toshiba and Movado. 

To learn more about Choices and for complete terms and conditions, visit united.com/chase.  Additional terms apply. 

About United Mileage Plus

United Mileage Plus, with nearly 48 million enrolled members, has been voted the best frequent flyer program by readers of Business Traveler for the past 10 years (Nov.1996-Nov. 2005), by Travel Savvy magazine (Sept. 2004-Sept. 2005) and by Global Traveler (Nov. 2004-Nov. 2005).  It also received the 2005 Frost & Sullivan CEO Choice Award for Best Frequent Flyer Program.  Members earn miles by flying on United, TedSM, United Express® or Star Alliance airlines, or by purchasing products or services through the comprehensive network of over 100 participating Mileage Plus partners at more than 10,000 locations worldwide.  Mileage Plus also offers one of the most extensive selections of award travel destinations, including 790 destinations in 138 countries.  For more information, a complete list of Mileage Plus partners, or to enroll, visit united.com.

About United

United Airlines (NASDAQ:  UAUA) operates more than 3,700* flights a day on United, United Express and Ted to more than 210 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C.  With key global air rights in the Asia-Pacific region, Europe and Latin America, United is one of the largest international carriers based in the United States.  United is also a founding member of Star Alliance, which provides connections for our customers to 842 destinations in 152 countries worldwide.  United's 57,000 employees reside in every U.S. state and in many countries around the world.  News releases and other information about United can be found at the company's Web site at united.com.

*Based on the flight schedule between May 1, 2006 and Dec. 31, 2006.

About JPMorgan Chase & Co.

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $1.3 trillion and operations in more than 50 countries.  The company has more than 100 million credit cards issued.  Under the JPMorgan and Chase brands, the firm serves millions of consumers in the United States and Canada and many of the world's most prominent corporate, institutional and government clients.  Information about the firm is available at www.jpmorganchase.com.

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