Chicago, June 13, 2005ýý United Airlines received two gold EFFIE Awards this week, and one silver award -- demonstrating that its marketing and advertising campaigns are the airline industry's most effective at delivering business results.

ýThese awards show that United's success in building emotional, brand-based connections with our customers is unmatched by any other airline and other major, well-known brands," said Dennis Cary, Unitedýs senior vice president of Marketing.ý ýEffective advertising that drives results is critical to helping United become a competitive, sustainable company.ý These awards, granted by marketing experts, validate that United understands customers best, as we are the only airline that won a gold EFFIE award this year.ý

Presented annually by the New York American Marketing Association, the EFFIE Awards program is the only national competition that judges advertising and marketing results.ý The awards United received include:

• Gold Award for United in Transportation:ý Unitedýs animated and illustrated brand campaign celebrates the spirit of the frequent business traveler and creates an emotional connection between the airline and its most valuable customers.
• Gold Award for Ted in Integrated Marketing Communications:ý The Ted launch incorporated guerilla, paid media, interactive and public relations tactics.ý The Denver campaign garnered more than 175 million media impressions, both locally and nationally.
• Silver Award for Ted in New Product or Service Introductions:ý A multi-media/guerilla teaser campaign was used to create buzz in Denver prior to the launch of Ted.

The award-winning campaigns were created by Fallon in Minneapolis.ý More than 150 senior advertising and marketing executives reviewed detailed campaign case studies.ý EFFIE scores are based two-thirds on results achieved and one-third on creativity.

About United

United Airlines (OTCBB: UALAQ.OB) is the world's second largest airline and operates more than 3,400 flights a day on United, United Express and Ted to more than 200 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C.ý With key global air rights in the Asia-Pacific region, Europe and Latin America, United is the largest international carrier based in the United States.¹ý United is also a founding member of Star Alliance, which provides connections for our customers to nearly 800 destinations in 139 countries worldwide.ý Unitedýs 60,000 employees reside in every U.S. state and in many countries around the world. News releases and other information about United can be found at the company's Web site at united.com.

1. Measured by revenue passenger miles as reported to the U.S. Department of Transportation for 12 months ending September 2004, the most recent comparison data available.

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