United understands that people are at their best when they’re together. That’s why, as this campaign showed, the airline makes it easier for the human race to stay United.
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After an unprecedented amount of flight delays and cancellations due to labor unrest during the summer of 2000, United needed to restore customers' faith in the company. With this print ad, United expressed its regret for the difficulties customers had encountered and promised to fix the problems.
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With this TV spot United expressed their appreciation to their customers.
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In 2001, United’s advertising highlighted two new products-EasyCheck-In^SM and EasyInfo^SM- in its hometown of Chicago, making the on-the-ground portion of air travel easier and more convenient.
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With this poem published in newspapers throughout the United States, United saluted America's response to the tragedy of Sept. 11, 2001.
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In this TV spot encouraging customers to resume air travel after 9/11, a United employee conveyed messages of unity, family, and perseverance.
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In 2002, United showed its commitment to taking care of its customers through personal stories told by employees and customers. This particular TV spot featured a Mileage Plus frequent flier.
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A series of print ads focused on United’s many products and services in various cities that make air travel easier. This particular version ran in Chicago and emphasized United’s strong schedule and network out of its home town.
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United is 2000 launched a family of technology products that relies heavily on a sound branding scheme to unify them. The unifying elements were the United name and the word "easy." The roll-out of United’s industry-acclaimed self check-in product called – United EasyCheck-in^SM –was the first of these products. Its success was based on the integrated design and signage. Similarly, the design and branding of the United EasyInfo^SM dynamic gate displays and flight information displays reinvented the manner in which flight information is delivered to our customers.
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In 2001, United asked the Pentagram company to come up with a design idea to create a local "landmark" at Logan International Airport in Boston by branding the facade of its new aircraft hangar there. The result was a 17,000 sq. ft. image of a full scale Boeing 777, rendered as an X-ray image. The hangar has since garnered awards from the Society for Environmental Graphic Design (SEGD) as well as from other design publications such as Communication Arts magazine.
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In 2002, United Airlines officially dropped the word "Airlines" from it's name for all marketing and signage purposes, fulfilling the original recommendation made in 1997 to transition to a more bold confident use of the airline’s name.

Also in 2002 United launched it’s BrandEd program, using seminars and a site on the company’s intranet to educate hundreds of United employees, communications agencies, and vendors on the basics of the United brand.
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