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ADS

This 1940 ad in Time magazine focused on United's employees as the backbone of the company.
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In this 1945 ad, United looked back at the first 25 years of coast-to-coast air mail service, noting that its aircraft were bigger and faster, and fares were lower.
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United called itself the Main Line Airway because its coast-to-coast travel network was a straight line that included major U.S. business centers
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 LOGOS

During the 1940s the shield remained the official logo with some slight adjustments. The words and star were moved around into the different elements of the shield. The shield was stretched, slanted, and even sprouted wings during this period.
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Era 1 (1910-1925)

Era 7 (1970-1989)

Era 2 (1926-1933)

Era 8 (1990-1993)

Era 3 (1934-1940)

Era 9 (1994-1999)

Era 5 (1946-1958)

Era 10 (2000-...)

Era 6 (1959-1969)

 

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