Advertising



ADS
Throughout the decades, United's image has changed with the times and with the needs of its customers. From its first advertising through the ground-breaking Rising campaign, these ads show how the company's image evolved from the 1930s through the 1990s.






In the early 1930s, a United predecessor Pacific Air Transport boasted daily air mail service featuring stewardesses, meals and toilet facilities.
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LOGOS
A service mark - or logo - usually includes a symbol and logotype, or name. It identifies the company and conveys a sense of style about its products or services.

Many logos and logotypes evolve over the years, reflecting changes in a company's mission or simply to keep pace with the styles of the day. United's logo has gone through several distinct changes, as shown by the examples in this display.




Between 1926 and 1931, each of United's four predecessor companies had its own logo. When United became the management company for those carriers, it established a bar-and-circle logo with "United Air Lines" in the bar and each carrier's logo in the circle.
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Era 1 (1910-1925)

Era 7 (1970-1989)

Era 3 (1934-1940)

Era 8 (1990-1993)

Era 4 (1941-1945)

Era 9 (1994-1999)

Era 5 (1946-1958)

Era 10 (2000-...)

Era 6 (1959-1969)

 

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