Customer service plan


A Message to Our Customers

In the air and on the ground, online and on the telephone, our customers have the right to expect — to demand — respect, courtesy, fairness and honesty from the airline they have selected for travel.

At United, the only acceptable customer experience is one in which you arrive at your intended destination safely, comfortably and on time. When events and obstacles beyond our control, such as severe weather or Air Traffic Control delays, prohibit us from achieving this standard, we strive to minimize customer inconvenience however possible.

Our 12-point Customer Commitment outlines the ways in which we strive to keep our customers feeling relaxed, respected and rewarded both during and outside of normal flight operations.

Our Customer Commitment is a living document that is reviewed frequently and updated regularly to ensure it remains current, relevant and compelling.

In each interaction with our valued customers, our sincere promise is to:

Customer Commitment Side Navigation
Our Customer Commitment
1. Offer the lowest fare available
2. Notify customers of known delays, cancellations and diversions
3. Provide on-time baggage delivery
4. Provide a fair baggage liability
limit
5. Allow reservations to be held
or canceled
6. Provide prompt ticket refunds
7. Readily, capably and respectfully accommodate travelers with special needs
8. Meet customers' essential needs during long on-aircraft or in-airport delays, diversions and cancellations
9. Treat involuntarily denied boarding customers fairly and consistently
10. Disclose up-to-date travel itinerary, cancellation policies, frequent flyer rules and aircraft configuration to our customers
11. Work closely with our regional flying partners to deliver responsive customer service
12. Respond quickly, appropriately and courteously to customer questions and complaints

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