June 1965
United launches a military airlift to support U.S. operations in Viet Nam.
October 1965
United is the first airline to qualify for the Federal Aviation Administration's (FAA's) all-weather program, allowing DC-8s to land at specified airports with as little as 100-foot ceilings and quarter-mile visibility.
October 1965
United launches its "Fly the Friendly Skies" slogan which becomes the industry's longest-running marketing message.
Feb. 28, 1966
United applies to the CAB for extension of its U.S. Mainland-Hawaii routes to new destinations in the Far East, marking the company's first major move toward international operations.
April 28, 1966
William A. Patterson retires as chairman and CEO of United.
July 8, 1966
International Association of Machinists (IAM) orders a strike by mechanics and related crafts employees at United, which lasts 43 days.
Aug. 1, 1967
United inaugurates Chicago-Toronto service, marking another step toward international expansion.
April 28, 1968
United launches the industry's first Boeing 737 service.
November 1968
United drops its "no marriage" rule for stewardesses.
April 24, 1969
United stockholders approve the formation of UAL, Inc. as a holding company, with United as a wholly owned subsidiary, effective Aug. 1, 1969.
Aug. 1, 1969
United launches nonstop Chicago-Honolulu service with Douglas DC-8-62 aircraft, an industry first.
Oct. 1, 1969
United inaugurates nonstop New York-Honolulu service, establishing what was then the longest U.S. domestic air route of 4,979 miles.
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