Memorabilia




To give United employees a preview of the company's new advertising campaign in 1977, a recording of the music from the television commercial was enclosed in each issue of the employee newsletter.
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A significant development in commercial aviation, deregulation of the U.S. airline industry began in October 1978 and was fully implemented at the close of 1984 when the Civil Aeronautics Board (CAB) went out of existence. Featured are the pen U.S. President Jimmy Carter used to sign the act into law, and the document itself.

The U.S. Congress designed the Deregulation Act of 1978 to encourage competition. Its provisions for greater flexibility in setting fares and entering or exiting U.S. markets were feared by most major airlines. United, however, was confident it could compete with smaller, startup airlines and encouraged employees to write letters to their congressmen in support of the legislation.
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An amenity kit offered on the airline's first transpacific flights between Seattle and Tokyo in 1983 commemorated United's entry into 13 new Asian cities acquired from Pan Am in 1986.
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United launched service to Casper, WY, Jackson, MS, and Charleston, WV, on October 24, 1984, followed by service to Fargo, ND, on October 28, 1984, to become the first airline ever to serve all 50 states. Lapel buttons commemorated that historic achievement.
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This eye-catching package introduced United's bigger, sturdier LD-3 cargo containers in 1988. Inside the miniature LD-3 are brochures detailing the company's cargo services.
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Era 1 (1910-1925)

Era 6 (1959-1969)

Era 2 (1926-1933)

Era 8 (1990-1993)

Era 3 (1934-1940)

Era 9 (1994-1999)

Era 4 (1941-1945)

Era 10 (2000-...)

Era 5 (1946-1958)


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